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Our story, our concept

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The casual wear for joyful and adventurous kids

The concept of “felix & mina“ and our philosophy “live the moment"! was established in 2002 in Frankfurt Germany, by passionate mums who love "Mini" Fashion.

We wanted to create children’s wear, that has a great design, but is also safe for the kids and the environment.

“felix & mina“ is FUN, FINE and FUNCTIONAL

We believe that it is possible to fashionably dress our little ones and to let them enjoy the comfort of our eco-friendly, stretchy and breathable textiles. 

We closely collaborate with the most creative minds and producers of environmental textiles.

It is important to us that our partners share our values ​​and enjoy the process of developing our ideas together.

H. Jun Li-Friese

felix & mina - your family store

Our first flagship store, which carries our additional branding “your family store”, opened in January 2021, in Discovery Bay, Hong Kong. In October 2021, our 2nd family store opened in Xiamen, mainland China. 
Our stores merge fashion, art, design, and fun to create a sensory experience, punctuated with curated spaces of stunning visual merchandising and collaborations. We have a great selection of modern fashion wear and family-orientated lifestyle products.

felix & mina Amazon Shop in Germany

Our shops in Hong Kong and mainland China

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